Chiquita bananas, one of the most iconic food brands in the world, has launched a national recipe contest in the US.
The Chiquita Cooking Lab will celebrate the versatility of the banana by promoting new uses for the fruit, including health focused recipes, creative snack ideas and kid-friendly combinations during a two month contest lasting until 23 November 2014.
Each week, those who wish to participate in the contest will discover a list of three predetermined ingredients to incorporate in their Cooking Lab creations via Chiquita’s new FanFun App or online. The interactive gaming app provides consumers a fun new way to interact with the Chiquita brand while being rewarded with branded merchandise.
The eight-week contest will name five first prize winners of Chiquita kitchen prize packs each week, and a grand prize winner of US$4,000 each week. The grand prize winners will also have their recipes turned into a stop motion video. All winning recipes will be shared on social networks and on Chiquita’s website.
Chiquita is aiming to provide a fun and interactive way for consumers to incorporate the all-natural health benefits of the banana in their daily meal choices.
In an effort to help educate and motivate consumers to make healthier choices, Chiquita’s Cooking Lab contest will serve as a source of additional encouragement for Americans to become more conscious of what goes into their family recipes and more focused on incorporating healthy ingredients like bananas.
