Chiquita’s Greek subsidiary Chiquita Hellas has continued its commitment to backing sports initiatives and supporting sensitive social groups by distributing thousands of free bananas at sporting events and community initiatives.
During May and June, the US-owned company handed out 15,000 free bananas to disabled athletes from Greece and abroad, as well as their guides and trainers, during test events for the Special Olympics that took place in the country.
In May, Chiquita was present at the Big Semi-Marathon in Faliron, offering fruits to participants, while the company’s bananas will also be the official fruit of the Athens Classic Marathon, distributing more than 30,000 bananas during the event.
For the second successive year, Chiquita Hellas is collaborating with the Triple Crown Basket Academy, handing out fruit to children at the academy’s camps in Athens and Patra. In addition, the company will be informing the children of the importance of fruit in their daily diet and the nutrition value of bananas.
A spokesperson for the company said it would also continue its support for charity associations, institutions and non governmental organisations. Particularly, during May and June, Chiquita distributed 6,000 bananas at the institution ‘Kivotos tou Kosmou’ (The Ark of the World) that takes care of more than 200 kids.
At the same time, Chiquita distributed 16 banana boxes at Thessaloniki to several charity organisations, including The Bee orphanage, the Hellenic Children’s Village and Concern for the Poor.
Finally, Chiquita Hellas handed out 3,200 bananas at the Meals Distribution Centre in the Municipality of Athens, a facility which provides everyday meals to poor families and homeless people.
In a statement, the company’s brand activation manager, Nikos Stefanidis, said: “Chiquita Hellas is at the side of athletes and sensitive social groups, supporting initiatives that promote fair play and healthy and balanced nutrition.
“We hope that every year we will have the opportunity to be part of occasions that support the athletic spirit and healthy nutrition.”
