Chiquita Brands International is calling on North American consumers to nominate everyday athletes, teams and coaches of all ages and competition levels, who excel at what they do, to be named Chiquita Champions.
“Chiquita’s passion is to empower our consumers with products that enable them to make a healthy decision in their daily diet, and give them the fuel they need for optimum performance,” said Brian Kocher, president of Chiquita Brands North America, in a company press release.
“We’ve established this award programme to honour the athletic achievements of the champions who make Chiquita bananas a part of their nutrition regimen. They are champions our consumers know best: family members, friends and neighbours.”
Chiquita launched the Chiquita Champions awards program in May, accepting nominations for athletes, teams and coaches.
So far, 55 winners have been selected, each story offering a unique perspective on what a champion can achieve, including:
Donna Pearring, or “Coach P” as she is known in Annandale, Va., where the 47-year-old basketball coach finished her last season with the Flames after coaching the girls from first through eighth grade. Her favourite way to enjoy a Chiquita banana: just peel and eat.
Russell Loy, who at age 69 makes sure he packs a Chiquita banana along as the state record-breaking cyclist trains; it is an activity the Cockeysville, Md., resident became competitive at when he turned 49.
The Fire FC Premier ‘97 Girls from Grand Junction, Colo. – the soccer team of 13-year-olds became the first in their area to make it to the Colorado State Cup semi-finals and then go on to win the State Cup. Chiquita bananas help them fuel up for games.
From softball and soccer to marathon running and roller skating, 25 sports are currently represented in the programme, Chiquita said.
Consumers can access all of the stories at ChiquitaChampions.com or submit a video or photo of their nominee's shining moments and provide a brief explanation of why that person (or team) is a Chiquita Champion.
Every month, both individual and team winners from each of 12 regions in North America are named Chiquita Champions and receive a custom Chiquita Champions athletic gear award package.
Non-professional or non-collegiate athletes, teams or coaches are eligible to win and will be judged by the selection committee for Chiquita Champions within the context of the age and competition level in which they participate, based on the level of achievement as compared with peers.
