Chiquita Brands has helped to create what is believed to be the world’s largest banana display, according a press release from the multinational produce marketer.
More than 70,000lbs (just under 32,000 tonnes) of Chiquita-branded bananas from 1,776 boxes and 37 pallets made up the display at Firelake Discount Foods in Shawnee, Oklahoma, in the US.
The display eclipses what is believed to be a record set in 2009 of 66,000lbs (29,900) of bananas within a single store display, Chiquita said.
“We were pleased to join with our retail partner Firelake and the Affiliated Foods Company to create this fun and unique event,” said Chris Dugan, vice-president of sales for North America at Chiquita.
“Not only did consumers in the Shawnee area participate in making history today, but they also got a great deal on premium, fresh Chiquita bananas.”
To formally celebrate the achievement, Miss Chiquita was on hand to commemorate the event and provide fun giveaway items to customers.
Shoppers also received a special deal during the promotion of 5lbs of Chiquita bananas for only US$1.
“Chiquita has been a great partner in creating this event,” said Randy Arceneaux, president and chief executive officer of Affiliated Foods.
“It was great to have Miss Chiquita participate in our record setting event today, and I have no doubt that our customers will be enjoying lots of nutritious Chiquita bananas this week.
“We at Affiliated Foods are excited and proud of our member Firelake supermarket for thinking outside the box to drive sales and continue to help differentiate the independent operator in the marketplace.”
The display at Firelake Discount Foods will remains available for viewing during normal business hours until Sunday 11 September 2011.
