US consumers can now learn even more about Chilean fresh blueberries thanks to a new brochure detailing the nutritional benefits of the fruit.
The marketing tool is being jointly offered by the Chilean Blueberry Committee and the Chilean Fresh Fruit Association (CFFA) as part of its consumer public relations, retail and foodservice promotions and distributor incentives.
Available online for free at chileanfruitonline.com, the brochure features health information, nutrition tips, and fun facts about the ‘Little Blue Dynamos’, along with simple recipes featuring blueberries and other Chilean fruits.
“We developed the brochure as a fun, easy-to-use way to communicate the benefits of fresh blueberries from Chile,” said Tom Tjerandsen, North American managing director of CFFA, in a press release.
“Blueberries are some of the healthiest, tastiest and most versatile fruits available, and this brochure packs a lot of useful information about them into a simple package – not unlike the way blueberries pack a powerful nutritional punch inside their own little blue package.”
CFFA is also offering dozens of new recipes, links to industry sources, and a wide variety of point-of-purchase marketing materials to grocers, foodservice operators, and nutrition educators on its website.
Chile is the largest producer of fresh fruit in the Southern Hemisphere, and a leader in state-of-the-art production techniques that protect the environment, maximise fruit quality, and meet or exceed all US standards for food safety.
