The popular tagged television campaign designed to support retailers and motivate consumer purchases during Chile’s peak fresh fruit export season will once again roll out on North American screens as of next week.
Funded by the Chilean Exporters Association (Asoex) and The Export Promotion Bureau (ProChile) and fielded by the Chilean Fresh Fruit Association (CFFA), the 30-second image advertisement promotes Chile as a country with vast natural resources, including an abundance of fresh fruits.
The regional spot buy begins next week (25 January onwards) and will be placed in markets that reach 83 per cent of US and Canadian television households. The campaign runs through early April.
Retailers are offered five-second tags at the end of the commercial in exchange for cooperative in-store promotions.
“We have many creative promoters among our partners in retail,” said Tom Tjerandsen, North American managing director of CFFA.
“We marvel at the multitude of ways that retailers choose to ensure that they take full advantage of our television support.”
CFFA will also make available a wide range of merchandising and sales support tools that can be previewed and ordered from the CFFA website.
The so-called “Cornucopia” television commercial can be viewed on the website as well.
