Camposol has unveiled a new packaging design in time for the new blueberry export season. The company said the packs reflect the quality of its berries and are designed to highlight their premium bloom, colour and taste.
“The brand, on a clean background, conveys freshness and quality,” Camposol said in a press release.
The Peruvian group has invested in an innovative design and on two additional new packaging machines that will be inaugurated during the 2014 blueberry season.
Sergio Torres, general manager of Camposol Fresh EU in the Netherlands: “Camposol’s blueberry is a variety that has good size, good flavour and additionally resists damage during transportation.”
The company is set to export a total of 2,000 tonnes of the fruit this season, with 55 per cent heading to the US market, 25 per cent to Europe – principally Germany and the UK – and around 15 per cent sent to Asia.
In 2013, Camposol launched an ambitious US$100m blueberry investment plan that will see acreage reach 2,000ha by 2016.
