California Giant Berry Farms, a year-round grower of strawberries, blueberries, blackberries and raspberries, has announced the launch of its brand new website, designed specifically for berry lovers and health enthusiasts.
Continuing its tradition of direct consumer outreach, the group's revamped website includes custom-tailored and high graphic content that aims to increase consumer enjoyment, knowledge and engagement.
According to the group, a dynamic, new component to the site is the berry recipe categorisation and search function which allows recipe hunters to search the company's library by berry type or meal occasion, and regularly features 'Recipes That’ll WOW!' The website also showcases current promotions, featured products & tips, and philanthropic causes that will engage visitors and inspire frequent return visits.
'We wanted, first and foremost, to build a website that felt like 'home' to berry lovers,' said Cindy Jewell, California Giant’s director of marketing. 'We strived for a site that is friendly, well-organised and alive with color and dynamic, helpful information. Ideally, this will be a place where visitors initially come to find information, but end up sharing about their lives and passions, as well.'
Consumer 'sharing' has been made easy and more accessible with social media feeds and links on every page and the CG Cares Blog to which visitors can contribute,' the group added.
The new website will also feature a complete site for trade partners, the California Giant Cycling Team site, and an updated blog – The Buzz – that includes the latest in news, recipes, videos and more from the world of berries and beyond.
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