US berry marketer California Giant has welcomed the support it has received from the industry for the inaugural 2014 Tour de Fresh event, which begins on 13 October.
The 2014 Tour De Fresh aims to raise US$120,000 – enough funds for 40 salad bars for the United Fresh Produce Association’s Let’s move salad bars to Midwest schools campaign by bringing together 40 fresh produce industry members that will cycle 275 miles between Carmel and Anaheim, California over the four days leading up to the PMA Fresh Summit Convention.
California Giant Berry Farms is participating as a gold sponsor, with its vice president of sales, Anthony Gallino, taking part as a rider in the event. The company is also providing mechanic and nutrition support throughout the ride and will host a dinner for the group at their cooling facility in Santa Maria on 13 October.
“We are so excited to be part of this event with our friends in the produce industry making this commitment together for the salad bar campaign,” said Gallino. “It really shows how important this campaign is to all of us and that we can accomplish great things by working together.”
