Five of America’s largest media companies and content sharing organisation Pinterest have announced a new collaboration in support of the Let’s Move! initiative in a bid to make it easier for their millions of online visitors to put nutritious meals on the table every day.
Condé Nast, Hearst Magazines, Meredith, Food Network and Time, in collaboration with the Partnership for a Healthier America and the United States Department of Agriculture's (USDA) MyPlate initiative have identified thousands of recipes that meet the guidance supporting MyPlate, and are labelling, compiling and promoting these recipes on their most popular cooking websites (which collectively garnered 150m views in January alone).
More than 3,000 recipes have been identified across 18 websites, and nearly 1,000 of these recipes have now been collected on a new Pinterest page associated with the effort, providing a one-stop-shop where parents, beginner home cooks and the most experienced chefs can unite to find and share healthier recipes.
'As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them,' said First Lady Obama. 'This partnership takes the guess work out of finding healthier recipes and gives parents the information and the tools they need to make healthy choices for their families every day.'
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