Video sets out the company’s roadmap for a more efficient, sustainable model aligned to the needs of today’s consumers
Bollo Natural Fruit has unveiled its new corporate video. Titled: ‘We cultivate the land, we sow the future’, it explores the company’s past and then sets out its purpose of leading change from the present and the future.
Starting and closing with a farmer’s testimony, the video tells how the company has evolved to become a leading player in every step of the supply chain and outlines a roadmap to promote a new agricultural and fruit consumption model that is more efficient, more sustainable, and more aligned with the needs of today’s consumers.
CEO Antonio Alarcón commented: “We believe that at Bollo Natural Fruit we have an interesting and inspiring story to tell, not only because of our track record and our current operational and production capacity, but also because of our firm commitment to the sector.
“We are building an agricultural model that will respond to the current and future challenges of agriculture, and we also intend for it to inspire and motivate our sector as a whole to take action,” he continues.
Today, Bollo Natural Fruit has more than 10,000ha of owned and controlled land, as well as a packaging capacity of 800,000 tonnes. It is present on four continents, with 12 production sites spread across Spain, Brazil and Senegal, in addition to a logistics centre in Perpignan serving as the hub for the company’s distribution operations.
Beyond Europe, Bollo Natural Fruit is currently working on marketing to other destinations in Asia, such as China, India, Malaysia, Indonesia, and the Middle East, as well as other countries such as Canada and Brazil.
