French fruit grower-exporter cooperative Blue Whale has appointed a new South East Asia marketing executive based in Singapore.
Aurélie Coppens will replace Maud Baret, who set up a raft of promotional campaigns in the region during her two-year placement in Bangkok, Thailand.
Coppens will take up her new role before the start of the new French apple season in August.
' Coppens’ task is to promote our products and our brand throughout South East Asia in order to raise our profile in the region,” Baret told Fruitnet.
Baret has now returned to Blue Whale headquarters in Montauban, south-west France, where she manages overall marketing operations overseas.
