A couple of Baltimore-area businesses are taking the lead in a national movement, ‘eat brighter!’, to inspire young children and their families to eat healthier.
With the help of characters from Sesame Street, fresh produce supplier East Coast Fresh and grocery retailer Mars Supermarkets are putting emphasis, and marketing, in the produce department where Big Bird, Cookie Monster, Elmo and several other furry faces will adorn packages of fresh fruits and vegetables.
Mars is the first retailer to partner with a supplier like East Coast Fresh to offer the ‘eat brighter!’ product in stores.
The ‘eat brighter!’ movement offers royalty-free access to Sesame Street characters and was forged by Produce Marketing Association, Sesame Workshop and the Partnership for a Healthier America. The initiative is supported by grocery retailers and fresh produce companies across the US and Canada.
Mars will host an event to kick off the Sesame Street produce promotions in their Wise Avenue store on 6 August. Media are invited to attend the event featuring activities for children and their families including a fresh produce scavenger hunt and sampling.
