Avocados from Mexico (AFM), the body backing the number-one selling avocado in the US, has announced a new partnership with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta.
The campaign is designed to encourage consumers to keep avocado consumption going through Cinco de Mayo.
The consumer contest will run from 1 April to 15 May, offering customers the chance to win one of ten grocery gift cards to the retailer of their choice, each valued at US$500. For a chance to win, shoppers can enter online at AvoFan.com, through the AFM Facebook tab or via text to 467467.
“Cinco de Mayo is such a well celebrated time of year,” said Alvaro Luque, president of Avocados from Mexico. “We want avocado fans to continue their fiestas with the always in season and always versatile Avocados from Mexico. Our recipes pair perfectly with Dos Equis and Sauza tequila, creating the ultimate celebration with friends and family.”
