Avocados From Mexico (AFM) hailed its 2016 Super Bowl campaign as a major success after research from Nielsen which shows its Big Game television advert scored highly with consumers in several key categories.
“Based on data from Nielsen’s Super Bowl 360 Ad Effectiveness Scorecard, AFM’s ‘Avos In Space’ spot exceeded Super Bowl advertising norms in several prominent categories including brand appeal, brand memorability and message linkage and likeability,” the organisation said in a press release.
The advert featured aliens highlighting unique earthly possessions that would amaze beings far and wide. These possessions, determined by the aliens themselves, showcased a number of pop-culture treasure troves, including the always in-season Avocados From Mexico.
According to data science and media technology firm 4C, AFM earned themost free media exposure of any other Big Game advertiser leading up to the game, as its spot was rebroadcast more than 1,900 times across the country.
Merkle’s Digital Bowl Report, meanwhile, ranked AFM as the No. 2 digital Super Bowl campaign, tying for first in paid search and finishing in the top ten in search engine optimisation, display advertising, and social media.
“The AFM hashtag (#AvosInSpace) dominated social conversations, and according to Brandwatch, finished as the second most popular hashtag during the game,” AFM said. “In terms of total online mentions, Avocados From Mexico was the third most mentioned advertiser, based on data from Salesforce.”
Avos In Space was also voted a top ad by The Washington Post and Fast Company, and earned widespread acclaim from several other publications, while placing in the top 26 per cent of the prominent USA Today AdMeter.
“This year, we really enjoyed pushing creative boundaries for the fresh produce category and going head to head with some of the biggest brands in the world,” said Alvaro Luque, president of Avocados From Mexico.
“Our ultimate goal was to drive home the importance of origin, and year-round accessibility of this delicious, authentic Mexican fruit. Based on the unbelievable results, I believe we accomplished our goal.”
