Avocados From Mexico (AFM) has announced that it is a founding supporter of FNV, a new brand that promotes fruit and vegetable consumption to teens and mothers using what is described as 'the same relentless, compelling and catchy marketing that major consumer brands do'.
The collaboration was announced this week during the Partnership for a Healthier America’s (PHA) Building a Healthier Future Summit, one of the nation’s premiere gatherings of health experts, policy makers and business and industry leaders committed to ending childhood obesity.
“AFM is proud to be a founding supporter of FNV,” said Alvaro Luque, president of Avocados From Mexico. “Mexico is the leading supplier of avocados in the United States, representing nearly 70 per cent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit.”
In February, AFM became the first fresh produce brand to broadcast an ad and implement a fully-integrated digital campaign during the most popular football event of the year; earning widespread acclaim and social media buzz while generating over 1bn impressions.
“We know that avocados are a super food, so it's no surprise that Avocados from Mexico is a founding supporter of Team FNV, which will change the way that fruits and vegetables are marketed to families,” said Lawrence Soler, president and CEO of the Partnership for a Healthier America.
