The Mexican avocado industry is powering up its Avocados from Mexico advertising campaign from November through January, as volume this season is projected to reach 330,000 tonnes.
The creative will provide “mouthwatering ideas” for how to expand usage as well as build the Avocados from Mexico brand via television and radio advertising on both the general and Hispanic markets, according to a statement from the Avocado Producers and Exporters Association of Michoacán (APEAM).
“The Fall season is here and we’re ready to kick off a new quarter of sales building integrated marketing programs including advertising, online marketing, public relations, promotions and social media,” APEAM said.
The ad campaign is again being endorsed by well-known US chefs, while the award-winning print campaign will continue with fresh exposure in major magazines nationwide, including People and Sunset.
In addition, banner ads, eblasts, ad words and social media are planned to draw thousands of consumers to find recipes and more at the Avocados from Mexico website.
The website will also encourage consumers to enter the Avocado on Top Sweepstakes (taking place in California, Chicago and Texas) in November and participate in the Guac Rocks Facebook promotion in January.
