While packaging providers face up to rising costs and other hurdles, Ilip has implemented new strategies and added value to its offer to stay ahead
What is the overall state of the packaging business for fresh produce in Europe right now?
Roberto Zanichelli: One major trend is the growing demand for sustainable and eco-friendly packaging solutions. Consumers are becoming more aware of the environmental impact of packaging waste and are looking for products with minimal packaging or made from recycled and circular materials.
Another trend is the increasing adoption of packaging technologies that can extend the shelf-life of fresh produce, such as equilibrium atmosphere packaging and active packaging. These technologies can help reduce food waste and improve the overall quality and freshness of the produce.
How have challenges such as rising costs affected the packaging business?
RZ: Challenges facing the packaging market include rising costs of materials, transportation and storage. In addition, there is increasing pressure on producers and retailers to reduce their carbon footprint and adopt more sustainable practices.
Overall, the packaging market for fresh produce in Europe is in a state of transition as it adapts to changing consumer preferences and regulatory requirements. As a result, companies in the industry are exploring new packaging solutions and investing in innovative technologies to meet these challenges and stay competitive.
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