US fresh produce importer AMC Direct has announced that it is to join its sister companies AMC Fazio and AMC Canada in launching new brand assets this year.
According to the group, it is working with produce marketing group DMA Solutions to launch the assets in October, ahead of the PMA Fresh Summit Convention and Exposition.
Included in the brand update will be a new website, new company logos and revamped marketing collateral, the group explained.
Information about all three North American AMC companies will be housed on one website where visitors will be able to find out about the group’s history, grower relationships, extensive citrus and grape varieties and more.
“Our updated brand assets reflect our commitment to offer our customers industry leading quality, service and value”, said Casey Kio, sales and marketing manager for AMC Direct. “Our company is devoted to offering retailers the most innovative solutions from plant breeding to merchandising and our new website and collateral will better communicate that story.”
AMC Direct, AMC Fazio and AMC Canada are members of the Spain-based AMC Group.
