Multi-channel campaign seeks to position Ambrosia as the ideal choice for the whole family
The Ambrosia apple brand is to launch its latest advertising campaign in Spain. Running from November to April, the campaign is seeking to position the apple as the ideal choice for the entire family under the slogan “Ambrosia, tastes divine with the family!”.It will target young families who want to follow a balanced diet, highlighting the versatility of Ambrosia as a delicious snack or recipe ingredient.
To reach each member of the family, the brand has developed a multi-channel campaign with actions in traditional and digital media. In November, it will run a 20-second TV advert and target digital platforms, as well as sponsoring prime-time television programmes.
In urban areas, the campaign will feature an outdoor advertising campaign on buses and metro stations throughout Spain, taking its message directly to consumers in their daily lives. The brand will also maintain intense activity on social media networks, with weekly publications that include recipes, news and tips, with the aim of building loyalty in its current community and continuing its growth.
“The main objectives of this campaign are to increase the visibility and awareness of the Ambrosia brand, as well as to position the apple in the minds of consumers as the ideal option for the whole family,” the brand said. “We seek to reinforce the perception of Ambrosia as synonymous with freshness and flavour, promote a healthy lifestyle and link the brand to moments of family enjoyment.”
The campaign will also feature a prize draw for a Thermomix and Amazon gift cards. “The choice of the Thermomix as the main prize responds to the profile of our target audience: families looking to lead a balanced and healthy diet, based on home-cooked and nutritious meals. With this choice, we want to provide them with a tool that encourages their healthy lifestyle and their love of cooking,” Ambrosia said.
