The 2021/22 Ambrosia apple marketing campaign has kicked off in Spain. For the second consecutive year it will feature prime time TV advertising, supported by online recipe ideas and other consumer activities including a raffle giving consumers the chance to win a Thermomix, iPad and other prizes.
The brand will also continue to support wholesalers and retailers with promotions in wholesale markets for the duration of the campaign.
Ambrosia apples are grown by Piedmont-based Rivoira Group and the Val Venosta Cooperatives Association, VIP.
