The Flanders All Day Long campaign is this summer going into partnership with radio broadcaster Q-Music, according to VLAM, the Flanders Agricultural Marketing Board.
During August, All Day Long is sponsoring the Q-Beach House, an event organised by Q-music at the beach each summer, attracting around 3,000 visitors every day.
As part of All Day Long's sponsorship deal, it will receive airspace for a 5-minute spot on the radio.
'The campaign will also attract attention visually in the Beach House,' VLAM revealed. 'The Q DJs will be pampered for a whole day by the campaign's ambassador, Kim Gevaert, with fruit and vegetable dishes to accompany each of the six mealtimes in the day.'
On the All Day Long stand, visitors will be offered Flandria-label vegetables every Saturday in August.
