Reports in Germany have revealed that hard discounter Aldi Süd is testing a new promotion for fruit and vegetables in its Rheinberg regional division.
According to Lebensmittel Zeitung, the promotion carries the strapline 'This week’s offer: six products – six days', and will involve six different fruit or vegetables sold at tempting prices, Planet Retail reported.
The new concept resembles Aldi Süd's fresh produce promotion in the UK and Ireland, 'Aldi Super Six', which was introduced in 2008.
Asan everyday low price retailer, Aldi Süd has been trialling several kinds of alternatives to short-term price promotions for some time, Planet Retail noted.
