Discount retailer Aldi has announced a new partnership with the US Department of Agriculture (USDA) which sees the company aligning with USDA nutrition messages and the MyPlate icon to encourage US consumers to fill half their plate with fruits and vegetables.
“Partners like Aldi help us amplify the reach of our nutrition messages and prompt consumers to think about building a healthy plate at mealtime,” said Dr Robert Post, deputy director of the USDA Center for Nutrition Policy and Promotion in a press release from Aldi.
“MyPlate is an uncomplicated symbol that helps remind people to think about their food choices in a way that leads to healthier lifestyles.”
“This initiative coincides with the Aldi mission to provide the highest quality products at the lowest possible prices to our customers,” said Chuck Youngstrom, co-president of Aldi.
“We want to play our part to help Americans fill half their plate with fruits and vegetables.”
The Aldi MyPlate campaign and will reach more than 20m customers each month by offering produce prices that are significantly lower than at traditional grocery retailers.
In addition, each week, Aldi is offering produce ‘Picks of the Week’ that provide even greater savings on featured fruits and vegetables.
Information will be promoted through Aldi’s weekly flyers and in store signage. The retailer’s website will include recipes and nutrition tips created by a registered dietitian.
Aldi operates more than 1,100 stores in 31 states across the US.
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