Asociación Grupo Fashion (AGF) has launched two new applications (apps) for its seedless watermelon brands ahead of the start of the new season, as well as unveiling a fresh look to its corporate website.
The Spanish association says its website is now available in English and Spanish, serving as a platform for its two main brands, Fashion and Ice Box.
Both labels now have their own separate sites – www.sandiafashion.com and www.sandiaicebox.com – featuring consumer and client information that has been translated into the languages of key export markets, including English, French and German.
The new apps, meanwhile, are designed to enable consumers to get to know AGT and its brands via their smartphone or tablet,a nd can be dowbnloaded online.
Created in 2002 and formally established in 2006, AGF has become the biggest fruit consortium in Europe, uniting 22 companies with production spread throughout the Spanish peninsula. It also has the backing of Nunhems Spain, the company behind the development of the seedless watermelon variety that AGF owns.
