Avocados from Mexico (AFM) will be sharing new programme details at the upcoming 2015 United Fresh Show, which takes place on 8-10 June in Chicago, Illinois.
With approximately 1.5bn pounds of imports in the US and over 70 per cent market share, the top-selling avocado brand in the US will be showcasing its new 2015/16 programming, anchored in a new campaign driving consumer demand with a variety of multi-tiered programmes.
According to AFM, the campaign highlights the dedication that goes into carefully cultivating Avocados from Mexico, as well as the many ways consumers can enjoy them with the people that matter most.
Attendees will have the opportunity to meet the team and learn about the vertically integrated marketing programme to support retail, wholesale and foodservice customers 365 days of the year.
AFM has developed social media partnerships, coupons, demos, permanent displays as well as “Seasonal Programmes” that will continue to drive interest and excitement year-round.
New at the AFM booth this year is an innovative demonstration kitchen serving delicious avocado samples based on four core uses (guacamole, sandwiches, salads and snacking), as well as a live demonstration of iBeacon retail technology that enables shoppers to receive targeted offers as they shop.
Retailers can also learn more about AFM’s collaboration with the Partnership for a Healthier America's new FNV brand that promotes fruit and vegetable consumption to teens and moms using the same compelling and catchy marketing that major consumer brands do. The new FNV campaign encourages increased consumption and sales of fruits and vegetables, including avocados.
“AFM is proud to be a founding supporter of FNV, and we’re pleased to highlight the programme along with our other marketing initiatives at United,” said Alvaro Luque, president of Avocados from Mexico. “Mexico is the leading supplier of avocados in the US, representing over 70 per cent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit.”
