Avocados From Mexico (AFM) has announced that it will unveil an early preview of its 2016/17 trade programme at this year's United Fresh show, which takes place in Chicago on 20-22 June.
The AFM campaign will include new seasonal promotions, merchandising solutions and digital innovations to drive consumer demand and category growth.
The multi-tiered programme will be introduced in a new market-inspired booth that will showcase AFM’s line-up of merchandising innovations and category building programmes for the upcoming season.
“As category leader, our goal is to take the the fresh industry by storm and lead trade excellence by providing best-in-class tools for the shopper to help drive consideration throughout this entire path to purchase cycle,” said Alvaro Luque, president of Avocados From Mexico. “We are very excited to be sharing our total market shopper marketing programming with our partners at United Fresh earlier than ever.”
AFM’s new market-inspired booth will also feature key industry and consumer insights that have been utilised to develop the brand’s new programmes and initiatives.
In addition to the programme preview, AFM will sponsor the Fresh Foods: Retail Revolution on Monday, 20 June, an event featuring fresh food industry leaders sharing their insights and perspectives on how fresh is revolutionising at retail.
