The Avocados from Mexico (AFM) campaign has announced Maggie Jiménez as its brand spokesperson for its first-ever Hispanic campaign, 'Echale.'
Jiménez is a professional host, celebrity chef, lifestyle expert and mother, regularly hosting a cooking segment on Univision’s 'Despierta América.'
AFM’s 'Echale' campaign coincides with the launch of AFM’s new Hispanic website, which The features the 'Mi Avo Club', an online community where Hispanic avocado fans can connect with exclusive promotions, recipes, tips and lifestyle content.
To generate awareness and excitement around the launch of the website, consumers who sign up for the 'Mi Avo Club' will be entered for a chance to win a new tablet. Additionally, everyone registered will receive a complimentary e-reader from Jiménez featuring exclusive recipes.
Avocados from Mexico will be launching a digital and mobile campaign on key social platforms targeting the Nueva Latina in an effort to generate awareness and sign-ups to the Mi Avo Club.
“We’re very excited to be launching our ‘Echale’ campaign and partnering with Ms Jiménez,” said Stephanie Bazan, AFM’s Hispanic marketing director. 'The concept of the ‘Echale’ campaign is to motivate the Nueva Latina to add avocados to her meal occasions and also serves as a very positive message to the Hispanic community about giving your all.
'Echale allows the brand to connect on an emotional level with the Nueva Latina who is dedicated to her children and family and wants to only provide them with the best,' she added. 'Avocados from Mexico is a bridge that allows her to connect with her family and maintain tradition and heritage which is so important to her.”
