Avocados From Mexico (AFM), the top selling avocado in the US, has announced fresh new autumn promotions for both the general US and Hispanic markets.
The group, which is a US-based wholly owned subsidiary of the Mexican Hass Avocado Importers Association, will be capitalising on the popular American tradition of tailgating, as well as Fiestas Patrias celebrations with guacamole-focused campaigns designed to drive consumption of Avocados From Mexico.
“Whether it’s a touchdown or a special holiday, our Fall campaigns focus on the foods we love to share when we’re celebrating with family and friends,” said Alvaro Luque, president of Avocados From Mexico. “Big-name partnerships, creative displays, consumer incentives and retail contests as well as event and ad support will help increase sales of the always in season Avocados From Mexico during this crucial period.”
Autumn programmes include Fiestas Patrias Guacamoments, coinciding with Fiestas Patrias and Hispanic Heritage Month to provide Hispanic shoppers meal solutions at a great value, and Tastiest Tailgate, getting consumers excited about the upcoming American football season.
Supported by consumer incentives, advertising and unique merchandising, the campaign also provides the opportunity for retailers to win big prizes for creativity in the display contest.
