With the completion of its first fully-integrated marketing campaign in the US, Grapes from Mexico has announced that its “Snack On!” campaign far exceeded programme goals for consumer engagement and brand exposure.
The campaign included trade and consumer elements and was supported with a far-reaching marketing programme featuring an online sweepstakes with weekly prizes on the brand’s microsite and Facebook page, online advertising, targeted email marketing and influential blogger outreach.
To date the campaign has received over 40,000 entries to the sweepstakes, as well as more than 28,000 microsite page views and over 5m online media impressions.
“We’re thrilled with the results of the Snack On! campaign and the consumer engagement we have started to build through our social media presence and website,” said Juan Laborin, general director of AALPUM, the local association of table grape growers in Sonora, Mexico.
“We look forward to another successful season next year and building on the positive momentum we’ve started for the brand and our growers.”
Grapes from Mexico are grown in two dedicated regions in Sonora, Mexico under strict quality standards, with 100 per cent of vineyards holding GAP certification. Grapes from Mexico have a limited season from springtime to mid-summer.
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