AGENDA DAY 1
WEDNESDAY 4 SEPTEMBER 2024
CONSUMERS & MARKETS
10:30-11:40
Welcome to Asiafruit Congress at Asiafruit Knowledge Centre
10:40-11:30
Asia: the changing market landscape
Asia’s consumer landscape is changing fast. How are cost-of-living and inflation pressures shaping consumption habits? How is retail changing? And what are the most effective ways of growing demand for fresh produce?
12:00-12:45
Building brands: from breeding to consumer
A deep dive on the intersection of intellectual property and branding in fresh produce. How can the traits of a variety be strategically positioned and marketed to consumers through effective and disruptive branding? How can marketers tailor marketing and messaging to build cultural acceptance for brands?
13:30-14:30
Asia: fuelling the berry boom
Asia is emerging rapidly in berries, both as a consumer market and as a producer. Its growth is key to sustaining the boom the global industry has enjoyed over the past decade. Leading players discuss the opportunities and challenges to expansion in the region.
15:00-16:00
Vietnam: spotlight on a rising star
With a thriving economy and young and educated population, Vietnam is one of Asia’s most exciting markets for global fresh produce suppliers. But the market is changing. Long renowned for demanding premium imported fruits, Vietnam has gravitated towards more value-oriented offerings of late. The growth of modern food retail is changing the shape of the trade. What does the future hold in this fast-developing market?
11:30-12:00
Making more of the health message
Consumer interest in health and wellness is stronger than ever after the pandemic. How can marketers capitalise on the opportunity?
12:00-12:30
Chinese language-session: Consumers & Markets
13:00-13:30
Food service in focus
From juice bars to high-end hospitality, Asia’s vibrant food service sector holds significant untapped potential for fresh produce marketers. What are the keys to tapping into this fast-developing sector?
14:30-16:00
International Fresh Produce Association: workshops on retail and merchandising
Asia Fruit Logistica exhibitors present the newest products, technologies and solutions.
