Zespri has announced the arrival of its New Zealand Kiwifruit in India and is promoting the fruit based on its notable health benefits.
“In line with our campaign, ‘Healthy is Easy’, we are promoting the health benefits of the kiwifruit that is known for its high Vitamin C and fibre content,” says Ritesh Bhimani, Zespri’s market manager in India.
“For Indians, summer is synonymous with indulging in refreshing options to beat the heat and increasing fruit intake is one of the easiest ways to tackle the rising temperatures.
“At Zespri, it is our endeavor to ensure that our consumers have access to the best quality Kiwifruit hand-picked from the vines in New Zealand so that they can enjoy the sweet and delicious taste but also load up on its health benefits.”
Consultant nutritionist Geetu Amarnani endorsed kiwifruit as beneficial for coping with the Indian summer. “Indian summers can be harsh and people need to take extra precaution to prevent fatigue and dehydration. It is important to eat food items that are rich in Vitamin C, that can reduce the body’s heat and leave you feeling energized and refreshed.
“Kiwifruit has high Vitamin C, a highly effective antioxidant essential for a healthy diet and which helps in maintaining many aspects of our health.”
Zespri’s promotional efforts in India come just as a new comprehensive research study espousing the nutritional benefits of kiwifruit was printed in Elsevier, a medical and scientific literature publisher.
