Following the signing of a new MoU, WinCommerce has agreed to increase ranging and promotions to increase sales of Envy by 50 per cent
T&G and WinCommerce have signed a memorandum of understanding (MoU) to significantly grow sales of T&G’s premium Envy branded apples in Vietnam.
The companies, which have worked together for over eight years, signed the MoU in Ho Chi Minh City on 27 February, in the presence of New Zealand’s Prime Minister, Christopher Luxon.
The agreement is set to increase sales of T&G’s premium Envy branded apples by 50 per cent over the next two years by increasing ranging in the majority of WinCommerce’s nearly 4,000 stores, along with enhancing investment in promotions and sampling.
T&G Global’s chief executive, Gareth Edgecombe, said Vietnam is a key growth market for T&G and this MoU further strengthens the company’s partnership with WinCommerce.
“Over the last five years, our premium Envy branded apples have grown significantly in market share, and today, with 40 per cent of the segment, it is the leading premium apple brand in Vietnam,” said Edgecombe. “As part of our Asia growth strategy for Envy, we are focused on further growing consumer demand in Vietnam and this MoU with WinCommerce reflects our shared ambition for more consumers to have greater access to delicious, high-quality, year-round, premium apples.”
Chief executive of WinCommerce, Nguyen Thi Phuong, said the partnership demonstrated the company’s commitment to providing customers with high-quality apples.
“At WinMart supermarkets and WinMart+/WiN stores, we prioritise offering a wide variety of options, ensuring that Vietnamese consumers have access to the highest quality products, whether sourced locally or internationally,” she said. “Envy branded apples are becoming increasingly popular and chosen by many consumers, thus demonstrating the tremendous potential of the Vietnamese market.”
The Prime Minister of New Zealand, Christopher Luxon, said the MoU would help boost export growth.
“We have an ambitious goal to double exports by value within the next ten years, and our world-leading food and fibre sector, and the innovation and productivity that underpins it, is critical to delivering this,” he said. “This MoU between T&G and WinCommerce will contribute to realising this goal.”
Edgecombe called Envy one of the “real success stories” of New Zealand’s horticulture sector.
“With 70 per cent of Vietnam’s premium Envy branded apples grown in New Zealand, this MoU will deliver increased export revenue to New Zealand and support the growth of our regional and national economy.”
T&G’s portfolio of apples have been sold in Vietnam for over 15 years, with the company establishing its office in Ho Chi Minh City in 2019. Today, T&G’s apples represent 19 per cent of total apples imported from New Zealand.
