Start of season launch event will host Taiwanese importers, buyers and key representatives from the Australian state’s cherry industry
A launch event celebrating the official start of the Tasmanian cherry season is set to take place on 8 January in Taipei ahead of Lunar New Year celebrations.
The event will bring together key representatives from the Tasmanian cherry industry, Fruit Growers Tasmania, Cherry Growers Australia, and Austrade as well as Taiwanese importers and buyers.
Peter Cornish, CEO of Fruit Growers Tasmania and chair of Cherry Growers Australia, will deliver a presentation at the event.
“I am delighted to be part of this important event,” Cornish said. “This is the first time Tasmania has featured at a national cherry season promotional event for importers and buyers. Tasmania grows the best cherries in the world and Taiwan is a really important market for us with 22 per cent of the state’s cherry exports destined for Taiwan customers.”
In Taiwan, large red cherries are a favoured gift during the Lunar New Year celebrations as they symbolise happiness, prosperity and are considered an auspicious gesture that strengthens family ties.
“Due to Tasmania’s relative pest free area status growers are not required to treat the fruit before it is exported. This means the cherries arrive ripe, fresh, and ready to eat within 48-72 hours of picking. There are not many regions that can say that.” Cornish said.
“Plus, we grow exceptional cherries in Tasmania – our cool maritime climate and long slow growing seasons means our fruit acquires an unrivalled depth of flavour.”
The event will also feature an address by the premier of Tasmania, Jeremy Rockliff and a discussion between local importers and Tasmanian cherry growers about future growth in the market. In addition, official guests will be treated to a taste of the first Tasmanian cherries of the season.
“Our growers appreciate the ongoing support they receive from their importers and the retailers in Taiwan and this event is in part to thank them for all their efforts,” Cornish said. “A massive thanks also to our growers, who remain committed to advancing Tasmania’s cherry exports and enhancing the prominence of Australian fruit in global markets.”
As part of the event, a marketing video from the Tasmanian Grown Cherry campaign will be screened showcasing the high quality of Tasmanian cherries, focusing on their large size, distinctive flavour, and vibrant colour.
