Company enhances its North American presence by appointing new importers and marketers
Global variety development and licensing group Sun World has revealed that it is growing its community by appointing several new importers and marketers in North America.
Appointed importers include Courchesne Larose, Forever Fresh, Giumarra International, Robinson Fresh and Tastyfrutti International.
Four Star Sales & Four Star Fruit has been appointed as a marketer and importer, with Fowler Packing appointed as a marketer.
“We are delighted to expand our global footprint through the appointment of renowned importers and marketers,” said Petri van der Merwe, vice president of global licensing.
“The newly appointed importers and California marketers will join a distinguished list of current importers and marketers, further strengthening Sun World’s distribution across the US and Canada.”
These importers are authorised to distribute and market Sun World’s proprietary grape varieties throughout the US and Canada.
Supply comes from key growing regions including Peru, Chile, Brazil and South Africa.
The licensees will have the right to import and market both existing and newly developed varieties under the company’s consumer brands including Autumncrisp, Applause, Adora Seedless, Midnight Beauty, Ruby Rush, Epic Crisp, Sable Seedless and Scarlotta Seedless.
“At Sun World, we develop partnerships with companies that share our vision and values, driving the growth of our consumer brands while maximising returns for our licensed growers,” said Zach Cason, North America licensing manager.
“We are excited to collaborate with these industry leaders to bring our proprietary table grape varieties to consumers around the world.”
