Sun World removes unauthorised content claiming association with the licensing company
Leading fruit variety development and licensing company, Sun World International, has successfully stopped fraudulent activity on the popular social media platform, TikTok.
Unauthorised individuals based in China had attempted to misrepresent the company on the social media platform, falsely claiming association with Sun World and promoting fraudulent services. The posts were made under the guise of providing technical support for Autumncrisp, the proprietary green seedless table grape variety developed and owned by Sun World.
In response, Sun World’s legal team filed a complaint with TikTok, and the misleading advertisements were removed.
Sun World emphasised that any party seeking to grow Sun World table grape varieties, marketed under its renowned consumer brands including Ruby Rush, Autumncrisp, Midnight Beauty, Sable Seedless, Adora Seedless, and Scarlotta Seedless must obtain a valid license from Sun World.
Michael Stimson, Sun World’s general counsel and vice president of intellectual property, reiterated the company’s unwavering dedication to upholding its intellectual property rights.
“Sun World maintains a zero-tolerance policy against infringement,” Stimson said. “We will vigorously pursue legal action against any entity that attempts to unlawfully exploit our intellectual property.”
This win for Sun World comes amidst a broader effort within the industry to combat intellectual property infringement.
