Zhang joins Rockit after eight years with confectionery and snack foods company Pladis
New Zealand snack-sized apple company, Rockit Global has announced the addition of Cullen Zhang to its global senior leadership team as general manager Greater China.
China is a key export market for Rockit, and Rockit Global chief executive Grant McBeath said Zhang’s appointment comes at a key time for the business.
“Zhang’s excellent leadership capabilities and commercial skills, with a real focus on building strong teams who are committed to their customers and delivering high performance, will be critical in leading the Greater China markets while supporting the strong growth that is projected over the next five years,” said McBeath.
“His experience in building and changing channels to adapt to the rapid growth in modern trade in China, as well as his focused approach to building demand and brands will be essential in supporting our 2025 strategy, where we will be launching new products and growing our distribution and consumer base.”
Zhang joins Rockit after eight years with confectionery and snack foods company Pladis. He also has previous experience at Metro China, Luxottica, Danone, Ferrero China and Gillette. He brings broad knowledge in sales and marketing, along with extensive experience in channel, key account management, brand strategy, supply chain management, warehousing, and logistics.
Zhang said it’s exciting to be joining a dynamic company backed by its strong brand, delicious, premium product, and capable team.
“The Rockit brand has huge potential in the Greater China region and I am looking forward to leading the team to expand company margin, and rapidly grow brand market share,” said Zhang.
“As a huge fan of Rockit products, I can’t wait to be part of its ambition to become the world’s most loved apple brand, while building on the solid foundation that the organisation and team have already achieved in Greater China.”
