On 3 September, the day before Asia Fruit Logistica, breeder Rijk Zwaan is organising a seminar focused on sweet peppers in Hong Kong, as market potential grows in the region
Dutch breeder Rijk Zwaan will be exhibiting at Asia Fruit Logistica in Hong Kong on 4-6 September, but just before the event, the company will host a sweet pepper (capsicum) seminar on the afternoon of 3 September at the World Expo in Room MR202.
“The potential for the pepper market in Asia is enormous, yet there is significant progress to be made in developing high-quality peppers in Asia and extending the category by introducing new SKUs,” the company stated.
The seminar will be divided into two blocks, the first focusing on “improving your competitive position in the pepper market”, while the second highlights “category development in Asia”.
“In both blocks, Rijk Zwaan’s own specialists and a partner will share their insights in a short introduction on what is happening in the world towards a more sustainable production and in category management explaining what this transition means for Asian retailers, traders and growers,” Rijk Zwaan said. “Right after, the company will host an engaging panel discussion featuring several top industry experts.”
Key topics to be covered in the first block include developments in the supply chain toward sustainability and food safety, securing production, and sustainable production both worldwide and in Asia.
The second block is set to focus on increasing turnover for retailers, traders and growers by diversifying the sweet pepper category.
“This session will explore the challenges of introducing new SKUs and the impact of marketing and branding on their success,” Rijk Zwaan revealed. “Key topics to be covered in this session include category-management in sweet peppers, past experience of introducing specialties, and opportunities for brands and consumer perception.”
If you’re interested in joining the seminar on 3 September, you can register here.
