Latin American export nation is the Official Partner Country for 2025 edition of event as Asia Fruit Logistica gears up to launch Peru Meet Up this October
Asia Fruit Logistica has announced that Peru is the Official Partner Country for the 2025 edition of the event, underlining the Latin American nation’s growing role as a leading global fresh produce exporter.
The announcement was made during Fruit Logistica in Berlin. The announcement ceremony took place at the iconic Funkturm (Radio Tower), where over 100 high-level industry professionals gathered for an evening of networking, business discussions, and a gala dinner.
David Ruetz, senior vice president and advisory board member of Messe Berlin, underscored Peru’s remarkable achievements in the fresh produce sector, which have cemented the country’s growing presence in the international market, particularly in China.
“The strength of Peru’s agricultural sector is a key driver of its growing influence in international markets,” said Ruetz. “The country is committed to expanding its footprint and fostering new international partnerships, especially in Asia.”
Peru’s agricultural sector continues to enjoy rapid growth, with large-scale initiatives such as the Chancay Port development set to deliver a major boost to trade efficiency. This project, a Sino-Peruvian collaboration, will radically reduce shipping times and costs, further enhancing Peru’s ability to meet the growing demand for fresh produce in Asia.
Peru Meet Up launch
In conjunction with this announcement, Asia Fruit Logisica revealed plans to launch the Peru Meet Up, taking place on 28-29 October 2025, in Lima. The new event will serve as a vital platform for connecting Latin American fresh produce exporters with key buyers and partners from Asia and around the world.
This inaugural Meet Up will take place in Peru and it will feature a focused showcase of top Latin American fresh produce with an emphasis on connecting them with Asian buyers.
It will also include a high-level content programme offering insights from leading industry experts on fresh produce exports and cold chain logistics.
The Peru Meet Up is organised by Asia Fruit Logistica in partnership with Fruit Logistica and Fruitnet, Asia Fruit Logistica’s Knowledge Partner.
Chris White, managing director of Fruitnet, said the launch of the Peru Meet Up comes at the perfect time for the local, regional and international industry.
“Peru has emerged rapidly to become one of the world’s top fresh produce exporters. Now it is poised for an exciting new phase of growth as large-scale irrigation and logistics projects take shape,” said White.
“Peru is also set to become a key regional logistics hub with massive new port investments. We look forward to discussing these landmark developments for the local and regional trade at the Peru Meet Up.”
The Peru Meet Up is supported by a range of leading players in the fresh produce industry, who joined the organisers on stage at the ceremony.
Partners include the International Fresh Produce Association (IFPA), PromPeru, Abrafrutas, Guangzhou Jiangnan and Shanghai Huizhan wholesale markets, CORPEI, ProEcuador, ProColombia and the Banana Cluster from Ecuador, represented by AEBE.
