Pear Bureau Northwest has launched a redesigned trade website focused on ‘the business of pears.’
Providing a range of pear category resources, from crop information to training and marketing support, the mobile and tablet-friendly website aims to provide tools for category growth.
'We have conducted a lot of research to identify pear consumption trends and retail merchandising best practices to help retailers grow their pear category,” said Kevin Moffitt, Pear Bureau Northwest president and chief executive. “Providing this data and actionable business building tactics with merchandising tools in a single location increases our ability to serve as a trusted resource for our retail partners.”
The site is also home to the new USA Pears University, which offers resources to help the fresh produce industry improve their knowledge of pears, including an on-line training course on handling and merchandising. The site also has instructional videos for demonstration and sampling staff.
'We hear from produce managers that training is the single most important way to improve performance and enhance the shopper’s experience,” explained says Moffitt. “Our training programme helps to successfully fill this need and set up retailers for better success in the pear category.”
To view the website visit trade.usapears.org.
