On 4 July nearly 100 representatives of Zespri global distributors from over 20 countries and regions in Europe and Asia, visited Joy Wing Mau Group for the kiwifruit marketer’s distributor symposium.
The delegation was led by Nathan Flowerday, chairman of the board of Zespri International Group, Jason Te Brake, global chief executive of Zespri, and Michael Jiang, Zespri Greater China president and warmly received by Jason Zhang, chairman and chief executive of Joy Wing Mau Group.
As Zespri’s long-term strategic partner and the largest single customer of Zespri kiwifruit globally, Joy Wing Mau Group welcomed what is the largest gathering of Zespri global distributors for the first time, laying a solid foundation for co-creating and sharing the global fruit industry value chain with global peers.
The delegation visited Joy Wing Mau Group’s cultural corridor and distribution centre, which is Asia’s first fully automated cold storage facility for fruit and vegetables.
They experienced first-hand Joy Wing Mau Group’s strong capabilities in building a digital cold chain logistics system, empowering the future of the industry with an efficient supply chain.
During the symposium, all parties jointly discussed Zespri’s 2030 vision for global and Chinese markets, actively sharing innovative practices and successful experiences of Zespri’s local promotions.
This visit allowed Joy Wing Mau Group, as a leading enterprise in China’s fruit industry, to fully demonstrate to global fruit industry peers China’s strong capabilities in globalisation and digital intelligence.
It follows Joy Wing Mau Group’s signing of a long-term strategic cooperation agreement with Zespri during Premier Li Qiang’s visit to New Zealand in June, which both Chinese and New Zealand officials witnessed.
Jason Zhang pointed out that as leading players in the fruit industry in their respective countries, Joy Wing Mau Group and Zespri’s global distributors are always committed to Zespri’s global development.
They look forward to sharing industry experiences through close communication, creating possibilities through long-term incentives, and jointly promoting sustainable development in the fruit industry through continuous growth, thereby providing strong support to Zespri’s global development.
In the future, Joy Wing Mau Group said it will continue to uphold the concept of “Soar into the sky, unite for greater height”, working together with Zespri’s global distributors to achieve development of Zespri’s global markets as well as innovation and upgrade of the global fruit industry.
