The company has teamed up with Capital City Fruit to offer deliveries of its Lemonade apples across the US
In the US, Giumarra has announced a joint initiative with Capital City Fruit to offer nationwide online delivery of its exclusive Lemonade apples, in time for the country’s 2024/25 domestic apple season.
Starting 1 November, consumers across the 48 contiguous states in the US will be able to purchase the apples directly through Capital City Fruit’s online platform, Fresh Cart Produce.
Giumarra said the collaboration aimed to meet growing consumer demand for the variety, which it described as bright, sweet-tart and known for its ”refreshing flavour and satisfying crunch”.
“Consumers contact us daily asking where they can buy Lemonade, and we are thrilled to offer an online solution if the apple is not available in their local market,” said Jason Bushong, general manager, Wenatchee for Giumarra.
“As we continue to increase our volume, we look forward to delighting Lemonade fans everywhere and expanding the variety’s following with future online promotions.”
Capital City Fruit and Giumarra have maintained a 15-year alliance, working together to supply fresh avocados, tomatoes, and other produce to customers, namely in the Midwest region.
This online initiative marked the latest milestone in their relationship, they noted, and highlighted “a shared commitment to delivering high-quality fresh fruit to customers nationwide”.
“Reaching consumers through online channels is becoming increasingly important to our business,” said Brent Addison, senior executive management associate and director of sales and marketing for Capital City Fruit.
“We are excited to partner with a like-minded company in Giumarra to bring some of its key products to a new customer base while driving growth in our online operations.”
Giumarra will promote the new offering via its Lemonade apple website, and offer a special discount code for website visitors.
“We are committed to new variety development and innovation, including how we deliver fresh produce to consumers,” said Kristina Lorusso, vice president, retail partner services for Giumarra.
“Our trusted relationship with Capital City Fruit allows us to leverage their expertise and infrastructure to grow our businesses while, most importantly, expanding access to fresh produce for consumers nationwide.”
