International consulting and marketing company Fresh Studio Innovations has collaborated with local partner E-town Building to host a kiwifruit brand awareness event in Vietnam.
The event, held on Friday 25 October, featured flyers with information about kiwifruit, a free sampling programme and a raffle draw.
It attracted a large number of visitors working in E-town.
The event formed part of Fresh Studio's role in assisting world leading kiwifruit marketer Zespri to develop and implement a marketing strategy for its kiwifruit in Vietnam. The company plays an identical role in the Philippines.
'For Vietnam we have adopted a tailored approach for the local market both in design, including a previous runner-up Miss Vietnam as brand ambassador, as well as in activities,' explained Sigrid Wertheim-Heck, Fresh Studio's managing director.
'Our marketing department is managing Zespri in both Vietnam and Philippines for five consecutive years now, with some great results - sales have grown 70 per cent this year compared to the previous season.'
E-town's building office complex is widely recognised as the largest for companies in the area and the ideal location for promotional events.
'Other than this promotional event, activities this year included in-store promotions, mass-display competition and extensive PR,' said Wetheim-Heck.
