Eurofruit, the monthly international marketing magazine for fresh produce buyers in Europe, has launched a dedicated app for the iPad and iPhone.
Produced by Exact Editions and available to download from the Apple iTunes App Store, the Eurofruit Magazine app allows subscribers to access each issue of the magazine in a portable, high-definition format with additional video and media content.
Website hyperlinks, email addresses and telephone numbers can all be accessed via the app, making advertisements more interactive and therfore putting readers in contact with advertisers at the touch of button.
Free to download with ten pages of each issue available to view, paying app subscribers obtain full access to over 65 issues of Eurofruit dating back to 2005.
This valuable archive, which provides a wealth of trade data and industry analysis, can be downloaded, browsed and searched with ease.
Individual issues contain exclusive videos, photos and other media, supplementing the magazine's traditional coverage with interviews and speeches from market leaders at the industry's leading trade shows and events.
Mike Knowles, editor of Eurofruit, welcomed the launch. 'We're really pleased with how the Eurofruit Magazine app has turned out. This will enable us to reach a new audience, as well as providing our existing subscribers with an alternative way to keep track of industry developments.'
He added: 'By partnering with Exact Editions and Apple, we can now offer our readers instant access not only to the magazine but to a range of new media content and a fully searchable archive going back to 2005.'
Daryl Rayner, managing director at Exact Editions, said: 'The portability of the iPad, coupled with the app's intuitive interface and interactive content, means subscribers can keep abreast of the latest developments in the fresh produce industry with ease.'
Eurofruit is a member of the Fruitnet International Media Group.
