Enza Continent has been named as the leading marketer in the German fresh produce industry for its marketing and promotion of Jazz apples in 2010, by picking up the GFI award at Fruit Logistica in Berlin.
The annual award is presented to the company that is deemed to have shown outstanding attention to customer relationships in its marketing partnerships with produce wholesalers.
Picking up the award in Berlin last week, Enza Continent managing director Tony Fissette said that the accolade recognised the industry's best marketing of a product in the vital German market, which purchases 60 per cent (600,000 cartons) of Enza's global Jazz crop each year.
'This is fantastic recognition within our most important Jazz market,' he noted. 'Jazz is a unique, premium apple and our marketing reflects that. The Jazz apple summer tour through Germany boosted consumer awareness of Jazz and strengthened our partnerships with our retail and wholesale customers.'
The Jazz variety is owned by Enza and is now grown in several countries globally including New Zealand, France, Italy and the US, and is now established in Europe's leading retail outlets as one of the premium apples for consumers.
Enza Continent, part of the Turners & Growers group of companies, is the European arm of Enza's global operations handling marketing, fruit imports and overseeing Enza's European plantings of Jazz apples and kiwifruit.
