Blueberry producer partners with Walmart-backed agri-startup to distribute fruit to more than 100,000 Indian retail outlets in over 100 cities
Leading Peruvian blueberry producer Camposol has announced that it has joined forces with Ninjacart to bring high-quality blueberries to Indian consumers.
Camposol noted that the strategic partnership with the Walmart-backed agri-startup was looking to transform the blueberry market in India through Ninjacart’s digital marketplace, tech-enabled supply chain and data-driven approach.
The collaboration aimed to facilitate Camposol’s market entry through a curated strategy, utilising Ninjacart’s expertise and data systems to drive accelerated growth, the group stated.
”Leveraging Ninjacart’s extensive network of over 100,000 retailers, the partnership ensures a reliable and consistent supply of high-quality blueberries, benefiting consumers and retailers alike,” the two companies outlined.
”Additionally, the alliance enhances Camposol’s operational stability in India through data-driven insights based on volume, facilitating faster market access to additional cities and consumers.
”Ninjacart also guarantees end-to-end traceability, bolstering transparency in the safety and origin of premium blueberries for consumers,” they confirmed.
The partnership between the two companies was formalised with an MoU signed on 17 July during an event in India.
The strategic collaboration aims to strengthen the availability of blueberries in India and also, in the future, foster stronger bilateral agricultural ties between Peru and India.
“Ninjacart’s strong presence and deep understanding of the Indian consumer will be invaluable in establishing Camposol as a leading supplier of blueberries in India,” said Sergio Torres, senior vice-president for commercial operations at Camposol.
”Leveraging Ninjacart’s market intelligence ensures a curated entry strategy that seamlessly introduces high-quality blueberries to the Indian market.
”Their extensive distribution network means consumers across India will have easy access to fresh and premium blueberries through over 100,000 retail outlets,” Torres continued.
”Together, we are poised to redefine accessibility and perception of blueberries, ensuring that consumers across the country have access to fresh, high-quality produce.”
Sharath Loganathan, co-founder and head of international business of Ninjacart, said the startup was “thrilled” to announce its partnership with Camposol.
”As the largest Peruvian exporter of blueberries, Camposol’s vertically integrated operations ensure top-quality produce is delivered efficiently across their operations,” he commented.
”Our strong connections with kirana stores, supermarkets, modern trade outlets, e-commerce/quick commerce platforms, and Horeca partners enable global brands to seamlessly reach premium customers.”
The joint statement pointed out that, in recent years, blueberries had shown significant double-digit growth in India, yet a notable supply gap existed between imported seasonal consumption and domestic production.
This gap was primarily due to limited international exporter access to Indian consumers, who also predominantly shop at traditional mom-and-pop stores, they said.
”This strategic alliance aims to enhance awareness and adoption, driving growth in the segment,” the groups highlighted. ”The collaboration ensures a steady and reliable supply, meeting the rising demand among Indian consumers.”
Camposol’s blueberries will be accessible through Ninjacart’s network, which includes partnerships with major e-commerce platforms and city-level retail presence.
”Leveraging Ninjacart’s efficient supply chain to minimise wastage, these blueberries will be competitively priced,” the companies added.
”This partnership is envisioned as a long-term collaboration aimed at establishing a sustainable blueberry supply chain across India.”
