Alexandra Merritt to become director of global marketing and Lisa Massie to take on director of international marketing for Asia
The California Table Grape Commission has announced two new additions to its marketing team with Alexandra Merritt appointed as director of global marketing and Lisa Massie appointed as director of international marketing for Asia.
Merritt will manage retail accounts in the US and will lead the marketing work in the key export markets of Canada, Australia, and New Zealand. Additionally, Merritt will be responsible for directing category management research.
Massie will lead the marketing work in targeted export markets throughout Asia, focusing on building demand for California table grapes through the work of multiple in-country promotion teams.
“Both Lisa and Alexandra bring talent, drive, heart, and extensive backgrounds in account management and analysis to the commission marketing team,” said Ian LeMay, incoming commission president.
“We are very pleased to welcome them to the team and look forward to the many contributions they will each make in the years to come.”
Massie served as the global marketing and Communications Specialist at Trillium Flow Technologies and brings a background in account management, business analysis, communications, and export promotion with her to the commission.
Merritt joins the commission from Root Creative Marketing where she served as Account Director and was responsible for implementing marketing campaigns for a diverse set of agriculture, food product, and lifestyle product clients.
