Announcement comes amid continued commitment to pursue license infringement across the nation
Global leader in table grape breeding, Bloom Fresh, has announced its new licensees in China following successful open field days in June and August throughout Yunnan and Sichuan.
The new main licensees in China are Yu Qian (Shanghai) Agricultural Technology Development, Shenzhen Pagoda Seed Industry, Chuan Gao (Guangzhou) Agriculture and Frutacloud. According to Bloom Fresh, these industry leading organisations will open up the opportunity for more growers around China to license protected plant varieties and benefit from Boom Fresh’s collective technical expertise and investment into marketing and brand development.
“Bloom fresh has a long and proud history of supporting growers with grape and cherry varieties that offer greater value and growth than traditional options openly available to the marketplace,” said David Smith, general manager Bloom Fresh China. “By working with our new main licensees, we aim to create a triple-win that benefits not only our company but also growers and the communities we work within, ensuring that growers across China can access the same advantages that our global licensees have enjoyed for many years.”
In China, Bloom Fresh has secured plant variety rights for 16 table grape varieties and many registered trademarks including Cotton Candy, Sweet Saphire, and Sweet Globe.
Smith reiterated that Bloom Fresh would remain firm when it comes to infringement.
“Alongside our licensees, we remain committed to protecting the rights of those planting our varieties legally, taking firm action against any infringements,” he said. “This commitment underscores the value of partnering with Bloom Fresh to build a healthier, more sustainable future for everyone involved.”
In the last two years, Bloom Fresh has successfully concluded enforcement cases in Yunnan, Jiangsu, Shaanxi, Hebei and Guangdong, with offending parties facing financial penalties and being ordered to remove any illegal vines.
The company said it was putting a particular focus on the plant variety rights of proprietary grape variety IFG Six (trademark name Sweet Sapphire) and would continue to clamp down on any growers or nurseries who are growing this variety without a license.
