China Fruits Corporation (CFC) – a US-listed holding company involved in growing, packing and distributing fresh fruit in China – has successfully reached out to some 1m new consumers across key Chinese cities thanks to its fruit-themed beauty contest, the firm said in a press release.
Inspired by Chiquita’s Miss Chiquita pageant, CFC launched its Taina Miss Fruit National beauty contest in March to find 10 “ambassadors” to promote the company’s Taina fruit brand in China. Finalists were selected this week (5 May) at the China National Convention Center.
CFC said the competition attracted up to 1,000 entrants and successfully promoted its Taina fruit brand to around 1m new customers across Beijing, Hangzhou, Nanchang and many other Chinese cities.
The firm added that the fruit ambassadors will help improve China Fruits' global image, and thus further boost the company's brand development.
Commenting on the pageant, Quanlong Chen, chairman and CEO of China Fruits Corporation, said: 'We hope these 10 fruit misses would be able to lead Chinese consumers to a green and healthy lifestyle, and spread Taina's lifestyle ideas to the masses. We also wish this beauty contest will serve as a perfect combination of beauty and fruit culture, beauty and corporation, and beauty and brands.”
CFC wholly owns two subsidiaries: Taina International Fruits (Beijing), which builds and operates franchise retail stores; and Jiangxi Taina Nanfeng Orange, which operates a 782,765ft2 packing and processing facility in Jiangxi Province's Nanfeng County.
The company also owns a 98,505ft2 Express Export Zone in Nanfeng, as well as a 26,700ft2 distribution centre and six franchise retail stores in Beijing.
The company’s stated goal is to create the number one fruit brand in China.
