Asia Fruit Logistica edition provides a comprehensive preview to Asia’s premier fresh produce trade show, plus special features on China and apples and pears

The July/August 2023 edition of Asiafruit Magazine is now available on the Asiafruit app – Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.

The Asia Fruit Logistica edition provides the perfect preview to Asia’s premier fresh fruit and vegetable trade show as it returns to Hong Kong on 6-8 September 2023.

The bumper edition brings you everything you need to know as the global fresh produce trade gears up to meet in Asia again. Exhibitor previews highlight a wide range of products and services that will be on show across the three-day event.

Find a breakdown of the agenda for Asiafruit Congress, Asia’s premier fresh produce conference event, which takes place daily on the show floor at Asia Fruit Logistica. Each day covers a different theme, with Day One focusing on Marketing & Consumers, Day Two on Tech & Innovation and Day Three on Markets & Trade.

Asiafruit Business Forum also takes place on the show floor at Asia Fruit Logistica with a wide-ranging programme of workshops. We preview the triple-track programme, which includes Launchpad, Partner Content and Logistics Hub.

The cover feature of Asiafruit July/August explores the recovery of China’s fruit trade after the lifting of Covid-19 restrictions. Key retailers and distributors discuss the key market trends and highlight the latest opportunities and challenges.

A range of keynote interviews are featured across this issue, including Hongjiu Fruit founder and chairman Deng Hongjiu; Paul Slupecki, chief executive of Tomra Fresh Food; Salix Fruits’ co-founder and COO Juan González Pita; Te Mata Exports chief executive Sarah McCormack; and Lu Minh Quang, import director of Biovegi.

The edition also includes a wide-ranging apple and pear feature tracking the developments in the fast-moving category. Read about a breakthrough for US apples in India, early indications for the upcoming European season and some of the latest marketing efforts in Asia. There are also in-depth features on grapes, logistics and cherries.

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